I received the book I ordered from Amazon yesterday and started reading it last night. The book is "Emotional Design; Why We Love (or Hate) Everyday Things" by Donald A.Norman. It has actually turned out to be quite a good read so far. Admittedly I am only a couple of chapters in so far, but I am intrigued enough to keep reading. I have read about the fact that attractive things work better, and the multiple faces of emotion and design. I am on a chapter revolved around design in practice, and the three levels of design: Visceral, Behavioral and Reflective. Norman writes about some interesting examples in emotional design and I think I may be quoting from these examples in my dissertation.