I had a tutorial with Andy today to discuss how I can move forward and tackle my primary research regarding packaging in supermarkets.
We came up with some action points for me:
My first job for next week is contacting a supermarket's management in order to get them on my side, understand what I am researching and for them to help me with my research. I eventually would like to interview them regarding their stores packaging, shelving displays recycling facilities, etc. And perhaps have a look at their stock room(s) and their deliveries. I am going to try and contact the manager of the Morrison's store in the city centre of Leeds this week coming.
The following week, Andy and I decided that I would observe customers in a supermarket; how they go about packing their shopping in bags at the tills, how many bags they use, and whether they bring their own bags, etc. Perhaps also looking at how they get their shopping home; carrying many bags in one hand, or in the boot of their cars.
As well as this, I would like to observe a few people's weekly shopping routine, perhaps students, young professionals, housewives, senior citizens, single parents.
